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A Natural Curiosity :: DeVito/Verdi hits one out of the park
Sunday, July 20, 2014

DeVito/Verdi hits one out of the park

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A friend and marketing veteran who works for DeVito/Verdi let me know about an ad campaign for Suffolk University that caught the attention of the Boston Globe.

In one ad, the Boston school portrays itself as “a university whose students have their nose to the grindstone instead of stuck up in the air.” Another describes Suffolk as a school for students who “rely on their will to succeed, not their father’s will.”

The edgy new campaign that brands Suffolk as a school for the common student will be launched Friday with ads in print, radio, television, online, and inside MBTA trains. It is the first university-wide marketing effort at Suffolk in eight years.

There’s no substitute for knowing your client, knowing your audience, and crafting a message that’s just for them. And it doesn’t hurt when you can tweak the Ivy League at the same time.

For more on the campaign, visit Suffolk University.

Posted by geoff on 07/20 at 11:17 AM
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