A Natural Curiosity - Geoff Wisner's Blog
Saturday, December 17, 2011

The Obama gift shop

imageIs it just me, or is there something a bit tone-deaf about the products on sale at the Obama campaign’s online shop?

Along with the Obama golf balls, there are Obama golf towels and divot replacement tools. There are Obama grilling aprons and spatulas for the barbecue, and tumblers and martini glasses for the party at the country club.

Martini glasses? Really?

On the other hand, I like the in-your-face Made in America mug and the Cats for Obama cat collar. If Dudley were willing to tolerate a collar (he’s not), we might consider it. 

Posted by geoff on 12/17 at 03:14 PM
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Categories: MarketingPoliticsRace

A Natural Curiosity - Geoff Wisner's Blog
Sunday, December 11, 2011

Life lessons from The Men Who Stare at Goats

imageOn my birthday a couple of years ago, Jenn and I went out to see The Men Who Stare at Goats, which had just come out. Now that movies are $13 a pop, we see a lot more of them on DVD than in the theater, but I was taken by the title of this one, and the tagline: “No Goats. No Glory.”

The movie is pretty loopy, but it contains some grains of genuine wisdom. Here’s Lyn Cassady, the US Army psyops officer played by George Clooney:

“Bob, have you ever heard of optimum trajectory? Your life is like a river and if you are aiming for a goal that is not your destiny, you will always be swimming against the current. Young guy who wants to be a stock car driver—it’s not going to happen. Little Anne Frank wants to be a high school teacher—tough titty, Anne, it’s not your destiny. But you will go on to move the hearts and minds of millions. Find out what your destiny is and the river will carry you.”

There’s a lot of truth in that. Euell Gibbons wanted to be a novelist, but his book was gradually taken over by detailed accounts of wild foods and how to prepare them. Before long he had written Stalking the Wild Asparagus. Alexander Graham Bell thought the telephone would be used mainly to listen to music (and there is a wonderful description in Proust of the narrator listening to an opera on the new device). Avon’s Skin So Soft was intended to, well, make your skin soft, but someone discovered that it also made an excellent insect repellent. Rather than bury that fact, Avon started running commercials promoting it for that use.

Letting the river carry you is just another way of saying: Listen to the customer. Promote the uses and the benefits that are important to the customer, not to you. Because when it comes to the customer and her problems, she is smarter than you are.

Posted by geoff on 12/11 at 08:42 AM
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Categories: MarketingMovies, TV, Plays

A Natural Curiosity - Geoff Wisner's Blog
Saturday, December 10, 2011

Missing billboard

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Marshall McLuhan said the medium is the message. This artwork is the perfect illustration of that. The billboard medium is there, but the message is absent.

The framework, which looks three-dimensional but is actually flat, can be seen from the High Line. I passed it many times before I realized it wasn’t the real thing.

Posted by geoff on 12/10 at 12:09 PM
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Categories: ArtNew YorkSigns & Wonders

A Natural Curiosity - Geoff Wisner's Blog
Thursday, December 08, 2011

A Wider View of the Universe

imageThoreau’s name has become so synonymous with “nature” that it’s easy to imagine he was always familiar with everything that flew, swam, burrowed, or grew in the general vicinity of Concord. The truth is otherwise. A Wider View of the Universe asks, “What did Thoreau know about nature, and when did he know it?”

Robert Kuhn McGregor argues convincingly that before his sojourn at Walden Pond, Thoreau’s knowledge of nature went not much further than the utilitarian know-how of the local farmers. Even the first draft of Walden itself had remarkably little in it about nature. Chapters such as “Brute Neighbors” and “Winter Animals” came only later. Yet when he discovered nature, he did it with a vengeance, and in the last decade of his short life he was a true authority.

Kuhn has delved into his subject far enough to know that when Thoreau refers to “clams” in the Concord River, he is referring to freshwater mussels. “Crow blackbirds” are grackles, and when Thoreau writes about seeing “lizards” swimming in a ditch, he meant newts. (Lizards, I noticed some time ago, are missing from the index of the 1906 edition of the Journal—perhaps to avoid drawing attention to an embarrassing slip.)

The best reference for Thoreau’s intellectual development remains Richardson’s Henry Thoreau: A Life of the Mind, but Kuhn’s summary of what Thoreau was writing at different points in his life is a helpful contribution. And his chapter “The River” is an exceptional achievement.

Kuhn describes this chapter as “a compound descriptive analysis of a year in the life of the river during the 1850s, as derived from Henry Thoreau’s journals.” At first he seems to have done nothing more than to narrate an impressionistic description of the change of the seasons in Thoreau’s Concord.

Fast-flying migratory green-winged teal passed through in March, as did goldeneye ducks driven inland from the Atlantic Coast by heavy storms. Blue-winged teal flew past Concord a month later, resting briefly in marshes and shallow pools. Herring gulls visited briefly in March and April, feeding on newly hatched shellfish, fresh fish, and berries.

As you continue reading, though, you notice an impressive specificity in the description.

As the sun rose higher in the spring sky, plants responded to the increasing light. In the river shallows, common naiads appeared. Greenish sweetflag blossoms opened in marshy grounds along the shores, and meadow saxifrage bloomed on the higher banks. Not many varieties of flowers emerged that early, however. The greatest activity was among the river shrubs. In the shallow water, sweetgales bloomed. In marshy thickets, winterberries, black currants, leatherleafs, slender willows, and common elders came to life. On the banks, the buds of a variety of willows, alders, and maples began to expand.

But it is only in the notes at the end of the book that you comprehend the research and rigor that went into the easy flow of the chapter.

In organizing the material for this chapter, I have in some ways mirrored approaches undertaken by Thoreau himself. Working with the whole of the journals, I have abstracted his nature observations and organized them according to geographic location, particular habitat, species classifications, time of year, and so forth. The result was a series of phenological tables describing the typical behaviors of nature in the various Concord habitats as Thoreau found them. This material is far too voluminous to recreate in these pages, or even to reference. The pages of this chapter are a narrative presentation of the essence of this material; the reference notes reflect major (but not all) sources in the journals where information was derived.

Posted by geoff on 12/08 at 11:00 AM
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Categories: BooksNatureThoreau

A Natural Curiosity - Geoff Wisner's Blog

Pizza for breakfast

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There’s just nothing like cold leftover pizza for breakfast. At least if you’re a pigeon. 

Posted by geoff on 12/08 at 09:38 AM
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Categories: NatureNew York

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