Walking through the West Side after dark, I was charmed to see this sign for the HONEST STEAKHOUSE, est. 1868. I imagined how this place must have built its reputation on giving fair weight for its beef, and not watering the whiskey. It was good to think that honesty was a brand that had served this restaurant well for over a century.
It was only when I got closer that I noticed that sign actually read HOMEST STEAKHOUSE, and that this was because the last three neon letters of HOMESTYLE had burned out. Which, I suppose, is another illustration of the idea that you only see what you are prepared to see.