Seth Godin is on a roll

If you’re interesting in marketing and communications, it’s worth checking out the daily blog of Seth Godin, author of Purple Cow and many other useful books.

Lately Seth has been on a roll, posting a number of unusually intriguing observations.

He explains just why Apple was able to sell $150 million worth of iPads in one day (it’s not just because it’s a cool product). He reveals how the ”Levy flight” describes the behavior of animals foraging for food and Internet users foraging for information.

He argues that companies prosper by focusing more on their social responsibilities than on their “rights.” And in ”When in doubt, disaggregate” he reiterates the main point of his book Purple Cow: that it’s no longer possible to success by selling average products and services to average people.